The number of specialty jewelers in the United States declined by about 1.5 percent between March 2009 and March 2010, a decline that is lower than the 1.9 percent decrease in the number of jewelers reported for all of 2009. Both of these percentages represent comparable annual rates of decline.

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How many U.S. specialty retail jewelers are going to close this year? IDEX Online Research frequently receives that question. The answer: not as many as you might think. At the current pace, it appears that just above 700 U.S. specialty jewelry businesses will exit the market in 2009, based on new data from the Jewelers Board of Trade.

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What happens when jewelers stray from “emotional” advertising? They often end up with results such as those of Zale Corp., which experienced a drop in sales and a quarterly loss for the three-month period ended January 2009.

read more about this post by Ken Gassman for IDEX