Jewelershave become accustomed to re-analyzing all areas of their businesses, from inventory and buying practices to hiring. The latter was the topic of discussion during Las Vegas Market Week on Sunday when the America’s Best Jewelers (ABJ) program wrapped up its educational program at the Couture show.

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As retailers wait for consumer confidence to return to pre-recession levels, there’s one area they can count on to deliver sales for the long haul: bridal. For 2010, take stock in vintage-style rings, simple, classic looks that don’t go out of style and unique designs that feature color.

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While new product offerings were fewer this year, Italian designers at the Vicenzaoro “First” show stayed true to the nation’s legacy of renowned craftsmanship.

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Though the bridal category has been able to skirt around the brunt of the recession, bridal consumers are still doing what they can to cut costs. As jewelry designers and retailers find ways to cater to them, the marketing engine for the platinum industry is revved up to do the same.

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A seeming magnet for stunning jewelry, actress Eva Mendes went for diamonds–including those in hues such as brown and yellow–for recent red-carpet nights out.

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Sterling silver jewelry manufacturer NES Group is revving up for the launch of a recycled sterling silver jewelry collection just in time for Earth Day 2010 on April 22.  

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Swarovski is continuing to put its crystal footprint all over New York City, with the brand currently preparing to open two Swarovski stores in Manhattan.

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What jewelry has caught the attention of taste-maker Rihanna? It seems multiple rings side by side across three or four fingers are just the thing.

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To cultivate a strong brand image, jewelers must pay attention to the visuals of the store experience from start to finish.

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A recent technology study that ranked brands by “digital IQ” said that the jewelry category had the greatest number of challenged and feeble players when it comes to areas such as social media and search engine optimization.

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